I came across this company in Working Mother Magazine & was impressed with their business philosophy and company mission - please take the time to visit the website and pass their company information along to others that can benefit from their products.
Real Cosmetics is a revolution in the make-up industry. Created by a Pakistani-American woman tired of not being able to find the right foundation color for her ethnic skin tone, Lubna Khalid’s company has become her passion. 9 years ago she launched her line which features makeup with a broad range of undertones including olive, golden and red-brown skin. Lubna wanted not only focus on the sales and marketing of her 2 different product lines (face and lips), but she also wanted to take time to focus on women’s issues of beauty, empowerment and social stereotypes. She uses “real” models for her products, 90% of her employees are multicultural women, and she tries to adress the concerns of multicultural women through personal enhancement and diversity of beauty ideals.
Real Cosmetics has a Face Line that features liquid foundation and pressed powders in 16 shades & a Lipstick Line in 16 colors. They have been featured on the Oxygen Network & Fitness, Shape, InStyle, Cosmo Girl & “O” Magazine. They are currently in the process of opening several retail stores in major cities across the US.
Catering to a growing market of multi-ethnic women looking for beauty products that make them feel beautiful, Real Cosmetics is a leader in the field of product development and social conscience. No longer do women of color have to say, “My skin tone must be abnormal because I can’t find any products for me.” Instead, when they visit Real Cosmetics, they will find high quality products made specifically with them in mind. Congratulations to Lubna Khalid for creating a company and products that can help to include women into the collaborative view of what is beautiful.
